New Mover

Research shows that most individuals and families that currently participate in organized sports or have a gym membership, they will take these activities in to account when finding a new place to live. Research also indicates that once a family moves in to a new home, that they generally find their new gym within 30 days. This is why being the first to welcome them to their new community can be an important piece of your overall marketing strategy. 

Direct mail, most cost effective piece of a marketing plan.

Direct mail is considered the easiest and most cost effective piece of a marketing plan. While most people in the business world trust emails from people they know, their trust drops off when it comes to email marketing. Most would agree that spam tends to be very annoying and there is no better feeling than clearing out your inbox on a busy day - hence the very low open and response rate. Direct mail, however, is less invasive and widely more trusted. People tend to open or at least glance at everything in their mail box. Moreover, those households that take the time to file a change of address with the post office, clearly place even greater importance on making sure that their mail makes it to their new address. Thats why placing direct mail in to the hands of an individual who took the time to file a change of address and is looking for a new place to find fitness, its critical to invite them to your facility before they find your competition. And research shows, that “new movers” tend to respond at a rate of 2-3 times that of normal direct mail. This is where the new mover file comes in.